Why use vouchers? Improves your ability to customize and target offers.
How do retail vouchers and gift cards benefit businesses & consumers?
Promote sale - The purpose of using vouchers or gift cards is to promote sales. Retailers understand that consumers love saving money. As a result, they use vouchers to drive sales. The voucher management or gift card system in this case is selected to come up with a product that will attract more consumers to consider a specific business and do business with it.
Build customer loyalty - Vouchers are also used to build customer loyalty. Once a customer is awarded with the retail voucher, he feels appreciated. This will in turn encourage him or her to be a more loyal customer. Similarly, a loyal customer of your brand may want to give something from your brand to someone. A gift card acts as a good product to increase “word of mouth” branding and sales.
Draw attention to a specific product - Vouchers can be tailored to draw consumers’ attention to a specific product. This works well when trying to increase the sale of a specific product or when introducing a new product.
Draw attention to a specific outlet - When a new outlet has been introduced, retail vouchers or gift cards can be used to attract shoppers to shop in it. You can make them redeemable only in that outlet.
In this case, we will be using Free Shipping as this voucher example
Add new voucher
Shopzpin Merchant > CRM/Marketing > Voucher, then click Create Voucher.
Fill in Name and Description of the Voucher
Choose the template and condition for this voucher.
Type of condition :
Following our example, here we have chosen Template > Free Shipping with the condition only eligible for customers using the Touch n Go as Payment Method.
Choose the Action of your choice for the Voucher.
Applies To :
Discount Type :
Discount Amount (%) :
Max Discount Amount (RM) :
With our example, we have set the voucher to apply the Action > Delivery Fee > Percentage Discount Type > 10% Discount > Max Discount Amount Capping at RM 6. See Figure 1 for better understanding.
In this step, you will set up which group of your customers are able to enjoy this voucher. As said earlier, vouchers bring numerous benefits to your business.
Setting a usage limit on promotions has a few benefits:
When a promotion is limited, you can advertise the promotion as 'only applicable to the first X purchase'. This creates an urgency to place the order immediately.
A promotion with a limit per customer ensures the promotion is only usable for a limited time for each customer. That means you can maximise the reach per promotion for the same budget.
Setting a limit for promotions also helps the merchant control their cost for a promotion campaign. A promotion without a limit may end up spending more than what was allocated.
Activate Dates - The validity date of this voucher usage.
Let’s set the Free Shipping Voucher is only valid from 1st March 2021 to 30th April 2021
Insert voucher Background Image and Terms & Conditions for your voucher.
The background image size is advised to fix on 1250 px * 350 px, followed by the Terms & Conditions.
To finish creating voucher, follow the number step
Once you have click “Create Voucher” the status will turned to Saved, in this stage you will still able to modify your voucher condition, see example 2 for better understanding
If you did any update or changes to your voucher details, follow the step Update Voucher > Publish
Last, you have done creating your voucher!