This function is also known as Drip Campaign. For an abandoned cart workflow, the emails could be structured like this: (Read: What is drip campaign). Many might use it as just a reminder to customers regarding their Abandoned Cart, there are also many who use it creatively by including promotions or vouchers to further encourage payment from customers. Shopzpin have made this feature easy to use for you to boost your sales.
In this article you will learn
The messaging in abandoned cart emails is fairly simple. Below is an outline of the basic structure:
Shopzpin Merchant > CRM/Marketing > Email Marketing > Abandoned Cart.
Design your Abandoned Cart Email
Enter your Abandoned Cart Email Subject
Abandoned cart emails should be personalized to the customer you're sending them to by including the items that were left in their cart and addressing them by name.
Your abandoned cart email should encourage customers to complete their purchase. For example, the CTA might be something like "Buy Now" or "Resume Your Order."
The copy should be snappy, concise, and compelling. Great copywriting is interesting enough to entice someone to complete their purchase.
You can use reviews and testimonials to strengthen your branding and create FOMO (fear of missing out) among customers who abandoned their cart. For example, including reviews in your abandoned cart emails for specific products can tempt someone to purchase.
See example below :
Once you have finished designing your Abandoned Cart Email, you can preview the design outcome by clicking the Preview button at the bottom right corner.
Below is a Preview sample of Abandoned Cart Email.
Here allows you to set number of day(s) after customers’ cart is abandoned before sending Abandoned Cart Emails to them.
Toggle this button to Enable or Disable Abandoned Cart Notification. Your customers will start receiving Abandoned Cart Email(s) once this is Enabled according to the Reminder Email and Maximum Reminder Sent settings that you have set.
Lastly, Click ‘’Submit’’ and you have finished creating your Abandoned Cart Email Reminder.